Communication design seeks to attract, inspire, create desires and motivate the audience to respond to messages. Its process involves strategic business thinking, market research, creativity, and problem-solving. In this field we do Brand Identity, Packaging, Promotional design, Editorial, Events and Online communication.
Interior Design is the process of transformation of the space to make it useful, comfortable and formally attractive. Through the distribution of elements, choice of materials, handling of forms and use of facilities it creates environments that attract customers, position brands and make life comfortable.
The outward expression of a brand – including its name, communications, and visual appearance – is brand identity. It reflects how a company wants the consumer to perceive the brand – and by extension the branded company, organization, product or service. We help our clients create strong brands that are unique, recognizable, and last in time. The brand image, is a customer’s mental picture of a brand. We create brand images that transmit the brand identity and create differentiation from competitors. Brands create value for companies.
Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail spaces. The floor plan creates the circulation that will define the traffic flow. The atmosphere and thematics of the space must be created through lighting, sound, materials and visual branding to deliver a specific experience related to the brand. The space must be tailored to the kind of product being sold and must be designed in a way that promotes an enjoyable shopping experience for the consumer.
Package design is the discipline of creating the container, graphics and visible outer presence of a product that consumers buy at retail. It serves two basic functions: protecting the product from damage during shipping and promoting the product to the ultimate consumer. Packaging plays an important role to help sell the products at the point of purchase. A good package design makes products stand out of the crowd.
The main purpose of an office environment is to support its occupants in performing their job. There are many different ways of arranging the space in an office and whilst these vary according to function, the culture of the specific company must be taken in consideration for the design. We design offices that are functional, deliver a nice work ambient and reflect the values of the Brand.
Functions, happenings, festivals and parties with a very short time impact that last in people’s minds. Transforming spaces, applying brands and matching them with specific themes deliver unforgettable experiences. We help our clients create event concepts, brand them, communicate them, build ephemeral spaces and deliver a 360 experience to their consumers. Events need to be successful but also unforgettable.
Hospitality is the friendly reception and treatment of guests or the quality or disposition of receiving and treating guests and strangers in a warm, friendly, generous way. We design spaces that create memorable guest experiences and embrace the client’s brand and aspirations. Our design approach is to balance their needs and make spaces that flourish functionally and aesthetically.
Flyers, backdrops, invitations and other small design pieces have a visual impact and communicate concepts. The use of illustrations, singular formats or the re-interpretation of objects claim attention and help companies reach their target audiences.
Residential design is the design of the interior of private residences. As is very specific for individual situations, the needs and wants of the client are paramount in this field. It is often a very involved process to create a space with the vision of the client.
The amount of content included in the publication of things like books and magazines demand strict guidelines and rules for the use of typography and layout within the volumes and periodicals produced. The success of these publications depends on clear communication and consist story telling, both of which demand rigorous applications of grid layouts and the establishment of visual hierarchies in order to keep readers entertained while they consume the content.
The online communication is a powerful tool, but has it's own rules. A good evaluation of the real needs and expectations is important in order to plan and develop online projects that are useful for customers but also achievable for the company. To deliver a good brand experience on the online the channel, communication must be aligned with the rest of the brand supports and has to be creative, functional and, most important, updated.