The Zonin family has been making wine since 1821 and currently operates Italy’s largest privately owned vineyard and winemaking complex. The house produces 25 million bottles and exports its wines to 69 countries. To increase their presence in the chinese market, we were requested to develop concept brands for their wines that transmit the idea of “Italian” to the chinese audiences.
The CLASSIC brand enhances the italian grape varieties of the wine. It targets older and more classic consumers. The labels express the idea of premium, classic and traditional. They include a small drawing that relates the wine with the region where the grapes grow.