TORRES CHINA | BRAND IDENTITY

BRANDING

Description

TORRES CHINA was established by Torres in China in 1997 to distribute their Spanish wine portfolio in the asian giant. Today is amongst the leading wine distributors in China, with offices in eight major cities and a portfolio of over 400 wines from 14 countries.

We were in charge of developing their brand identity with the request of a western look and feel with a chinese twist.
To create the logotype we mixed an old style serif typeface (Trajan) with hand made ink brush strokes. The key visual uses black and white images with a red spot.

We designed all the company applications, signage, catalogues, price lists, gift boxes and online supports.