Miquel y Costas & Miquel, S.A. is a company whose history goes back as far as the 18th century. They manufacture fine and specialty lightweight papers, with the main specialisation being hi-tech cigarette papers. The company owns several brands, being Smoking Rolling Papers one of their most well known ones worldwide.
For TABEXPO, a trade show for the tobacco industry professionals, they needed an invitation to give in hand to their VIP visitors. They wanted something clammy and related to the brand.
Our solution was to adapt their Smoking Rolling paper box into an invitation. Their packaging was re-dimensioned into a much bigger element, the texts on the box were changed to explain its new function and the text of the invitation was spread into the rolling papers inside the box.