Seres is a tribute to the Chinese New Year. A limited edition spanish wine that blends the best selection of grapes from Vintae’s wineries to create a great wine, perfect to celebrate such an important occasion.
We created the name, SERES, that means “beings” in spanish and developed a label that incorporates an antique scientific illustration of an animal, as Chinese calendar is related with animals -every year has one-.
The project starts with the water snake and will go on each year with a new exclusive wine selection and a different animal on the label.
In order to evaluate the evolution of the labels collection, we tested the concept with different animals.