PRADA LUNAR | CONCEPT BOOK

EDITORIAL

Description

Alicia Framis is a contemporary artist living and working in Amsterdam. Her multi-disciplinary practice blends architecture, design, fashion and performance. Her work is project based and focuses on different aspects of human existence within contemporary urban society.

As part of her project “MOONLIFE”, Alicia asked us to design a concept book to present her project to Prada. Her idea was that Prada designed the first “pret-a-porter” collection for the Moon, Prada Lunar, and launched it on a zero-gravity catwalk.