PEOPLE’S SERIES | GRACE VINEYARD

PACKAGING

Description

Grace Vineyard is a chinese winery located on Shanxi province. With 60 hectares of plantings and a production of less than 400,000 bottles per year, it has become the equivalent of a boutique winery from Europe in China. Grace Vineyard is considered as the finest wine producer in China.

People’s Series is a tribute from GRACE VINEYARD to the People of China. The wines are a modern approach on Chinese winemaking.
To develop the brand, we applied chinese iconic topics -like the star- and old graphics in a funky approach to the contrast between the modern China and the dark days of the Cultural Revolution. Redesigned illustrations where the red book is switched for a bottle of wine represent the new generation’s lifestyle.