Paidós Editions was founded in 1945. It is one of the publishers of reference in Spain and Latin America in the field of humanities and social sciences.

We were chosen to design their science collection -Transiciones-. The challenge was to create an identity as a collection that was clean and easy to recognizable on a library display, where hundreds of books compete to attract the reader’s attention.

After visiting many libraries and analyze book covers from their competitors we realized that everything was quite colorful, lots of them had abstract photos on their covers and there was a tendency for bold typographies and large titles. In order to stand out, we went for a white cover with a light typography and a small illustration that had something special.

Over several years, we applied the design to the new books that were added to the collection.