JZ | JAZZ FESTIVAL

EVENTS

Description

The JZ Festival is a three-day event held at Shanghai Expo Park. After 10 editions, it is recognized as the largest open-air music festival in all of China and has positioned the JZ Group as one of the most influential music organizers in the Eastern hemisphere.

We were requested to design a new identity for the event and apply it to posters, merchandising and in venue supports.

We also designed the identity for collateral events that are organized around the festival, like jazz roundown.