GSC Group (Global Supply Chain) is a logistics company established in Hong Kong. They offer Quality control, storage, consolidation, pick and pack and transportation services in South East Asia, Middle East, Europe and Latin America.
We were requested to develop their Brand Identity with a simple request: it had to be flexible. With an increasing presence on different countries and the delivery of specific services on each market, they needed an open shape that could somehow maintain the global identity, while changing for specific purposes.
We created a shape that could be transformed into 16 different symbols, and a color range that, applied to those 16 symbols configures an almost infinite universe.
In order to explain their services, we developed an inphographic system that allows their customers to have a global idea with a single diagram.