Everwines is a wine company established by Torres China in 2009 to approach the B2C channel. As a consumer’s division, it aims to deliver wines to the growing Chinese market thru their branded shops, online platform and direct sales.
The Shanghai flaghip store is part of the global retail project we designed for the brand, with more than 20 shops and counters opened around China.
The location had a shape challenge. The space, narrow and elongated on the entrance and wide at the back, compeled us to place the shopping area on the hallway, while the tasting and seating area had to be set at the back. We did and architectural work playing with volumes and rectangular shapes, brown metal and white walls to define areas and create a clean and minimalist effect that highlights the product. To complete the project we used green vinyl on the floor and maple wood on the shelves to transmit the world of Everwines.
Completion Date: November 2010
Area: 130 sqm | Terrace 80 sqm