Everwines is wine company that delivers imported wines to end consumers in China.
We were asked to create a campaign to advertise the company online that could also be applied to magazines, marketing materials and shop decoration.
Our idea is based on the fact that each individual has a different taste, and everwines has “wines for everyone”. Under the copy “I like them” we developed a campaign that relates wine with people.
We created twelve claims based on attributes that can be applied to a wine -balanced, light, sweet, delicate, spicy, fruity, complex, young…-. We organized a casting to match models to those attributes, and choose locations related.
We did the art direction of the campaign and edited the images with the claims.
Photo shooting was done by Derryck Menere.