ELEFANTE is a Restaurant & Deli located in an antique colonial villa in the Former French Concession. It’s the third restaurant opened by chef Guillermo Trullás (AKA Willy) in Shanghai.
For the development of the Brand, we were requested to design a fresh illustrated identity based on an elephant character.
To relate the venue to Willy’s flagship restaurant, we used the same typography for the logotype and then created a typographic code for the communication to bring a specific personality.
We designed all the restaurant supports, menus, plates… and developed all the communication.
Illustrations are tailor made and were created in house.