British Day is a British-themed event sponsored annually by the British Chamber of Commerce in Guangzhou. A celebration of the best of British culture.
We were asked to develop an image that was British and related to Sennheiser as a main sponsor.
For the 2013 edition, we created an illustration of The Beatles wearing Sennheiser Momentum headphones and having a cup of tea.
For the 2014 edition, we replaced The Beatles for the Rolling Stones.
On the applications, we used the Union Jack as background, something that Chinese audiences recognize as Britain.