Bin74 is a wine bar & shop located in Shanghai. The house policy is based on a double price system -to drink here or to take away-. In house consumption adds 74RMB to retail price.
We designed their brand identity and all the F&B supports -menus, coasters, table mats… -.
In order to reflect the idea of retail vs. bar price, we created a labeling method to hang on the bottles. This allows both shoppers and bar customers to walk the shelf and pick a wine.